In the context of many businesses pursuing a "free for data" model, the Vietnamese tech startup SOC has chosen the opposite direction, not exploiting user behavior and placing data ownership back in the hands of the users.

This startup offers the SOC Connect secure communication solution, allowing businesses to implement a chat, voice call, video, and online meeting platform. The exchanged data will be end-to-end encrypted and stored on infrastructure controlled by the business, helping to protect information and prevent unauthorized exploitation.

Solutions provided by SOC to support business operations

SOC also provides the decentralized social network solution SOC BSky, supporting businesses to deploy a dedicated social network with functionalities similar to X or Threads. "SOC BSky helps businesses not rely on third-party platforms, has no ads, and all data will be managed by the business itself," a representative from SOC stated.

In the field of digital content, this tech startup introduced the SOC Vion solution, building a purpose-driven video social network focused on short videos and live streaming niche content. "The Legal Video Application" is a platform deployed from the SOC Vion solution, providing news through video and live streaming on-site, integrating AI for legal Q&A, supporting journalism, and delivering news read by AI...,” shared a representative from the startup.

Mr. Nguyễn Đức Tính, CEO, founder of SOC

In the digital finance sector, the SOC Wallet solution can help businesses develop a multi-chain cryptocurrency wallet, focusing on safety and convenience, with features to back up encrypted wallets to iCloud, Google Drive, and support transferring wallets between Android and iOS. "SOC chooses a harder path, stemming from the long-term belief that users and organizations will prioritize platforms that respect privacy and data sovereignty," said Mr. Nguyễn Đức Tính, CEO of SOC. "This philosophy is linked to the name Strength Of Connection, the core foundation for SOC's solutions to exist and thrive."

The majority of SOC's solutions are not built in a way that a single company bears the entire infrastructure and operational costs. SOC Connect is designed as a solution for each business to be able to operate its own server, self-store, protect internal data, while still safely connecting with other businesses, even linking platforms like Telegram or Messenger.

SOC staff team at an event

Mr. Tính believes that it is difficult for SOC alone to compete with large tech corporations, but when hundreds or thousands of businesses choose a model that respects data and connect with each other, the balance of power may shift. He emphasized that SOC only plays the role of providing technology solutions, while the data belongs to the businesses using it.

"No matter how many organizations participate, SOC does not aim to become a Big Tech in the way of collecting and exploiting user data like the major current platforms," he stated.

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